Mehrnoosh Pirhayati & Dr. Farzaneh Haratyan
Science and Research Branch, Islamic Azad University & Garmsar Branch, Islamic Azad University, Iran
Nowadays visual signs, as the tools of perception and communication, are considered very significant and prominent in our contemporary societies. In fact, visual signs, as the communicative tools can be used for various reasons and aims, such as advertisement, announcement and the like, in order to attract people’s attention. In addition, visual features are especially employed by the writers and translators for better and quick understanding the contents of their books at the first glance. Therefore, they can bare particular loads of ideology. In other words, the functions of visual concepts in translation are to attract and provoke the readers for a particular aim. In this regard, this study attempted to analyze the semiotic features of the Persian translated versions of the book “A Room of One’s Own” written by Virginia Woolf, which were translated after the Islamic Revolution in Iran, in a comparative way with their corresponding British book, in order to reveal their ideological implications. To do so, this study was conducted based on Kress and Van Leeuwen’s (2006) framework, and Machin’s (2007) model of typographical analysis was also employed in this research. In addition, the priority of the name of the author versus the priority of the name of the translator were taken into account. This study as a descriptive-comparative research was organized in a qualitative approach. The findings showed that translators, with their choices and selections, caused to manipulate the ideological loads of the feminist book which were lied behind its visual features.
The above abstract is a part of the article which was accepted at The Third International Conference on Current Issues of Languages, Dialects and Linguistics (WWW.TLLL.IR), 31 January-1February 2019 , Ahwaz.
